How to Create an Effective Google My Business Listing for Your Local Service

Having a Google My Business (GMB) listing is essential for any local service business looking to improve visibility and attract new customers. Optimizing your GMB listing helps you stand out in local search results and maps for your relevant service keywords and location. Follow these best practices to create a GMB profile that engages customers.

Claim and Verify Your Listing

Start by claiming or creating your free GMB listing. Make sure to verify it by either receiving a postcard with a PIN code or answering an automated phone call. Verification confirms you as the official owner of the listing.

Completely Fill Out Your Profile

Provide accurate details in each section, including:

  • Business name, address, phone number and website.
  • Opening hours, including any holiday closures.
  • Service categories that best describe what you do.
  • Detailed business description highlighting your offerings.
  • Payment options like cash, credit cards, mobile pay etc.

Thorough information helps customers learn about your business and contact or visit you.

Upload Quality Photos

Add photos of your business exterior, interior, staff, products/services and anything else relevant. Ensure images are well-lit, high-resolution and reflect your brand.

Set Up Messaging

Activate messaging so customers can contact you directly from Google. Respond promptly to inquiries, ideally within a few hours.

Add Attributes That Apply

Relevant attributes like “Women-led”, “Veteran-led”, or “LGBTQ+-owned” can attract the right customers.

Monitor and Respond to Reviews

Reviews influence local rankings and perceptions. Thank happy customers and address any negative feedback professionally.

Post Regular Updates

Post updates showcasing events, offers, or company news. This engages visitors and keeps your listing active.

Add GMB link shortcuts on your website to help Google associate the two properties.

Optimizing your Google My Business listing improves local SEO visibility and helps convert nearby searchers into customers. With a complete and engaging profile, your business can thrive on Google.

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